How Social Media Is Affecting Our Spending Habits
Research shows that social media significantly influences consumer behaviour. Shaping the way we communicate, consume information, and spend our money. According to the 2023 Commence Report, which surveyed individuals aged 16-24, millennials and Gen Z (born between 1997 and 2012) are 51% more inclined to make impulse purchases online. With platforms like Instagram, Facebook, TikTok…